Nov 24 2009
Moms With MS
One recent niche that I have just started scratching the surface of is that of Mothers who are diagnosed with Multiple Sclerosis. It is one of those demographics that upon doing some research seemed almost painfully obvious as an under-represented group. Most people diagnosed with Multiple Sclerosis are women who are between the ages of 20-40 years old, years described as being the fertile years of a woman’s life! All of these woman either have kids, want kids, or have consciously decided they do not want kids and are taking actions to avoid getting pregnant. Upon doing some basic user research, I found that most sites that cater to those diagnosed with this chronic illness group these women along with parents whose children have been diagnosed with Multiple Sclerosis, which is a VERY different demographic. Out of this research, http://www.MomsWithMS.com was born! From the lovely letters I have received since launching this site in July of 2009 it is clear that it was needed in so many ways and that the mothers who have joined the site have access to what other moms have researched, experienced, learned, heard about and more regarding pregnancy, nursing, childrearing, relationships, diet, medications and so much more!
So what is the niche that you have on your mind that you know just needs to be scratched? Have you started researching it? Are you going to build a community? A wiki page to spread knowledge? Blog?
